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Qualitative research methods in public relations and marketing communications

Qualitative research methods in public relations and marketing communications2005

Christine Daymon

3.6(21)on Goodreads

Details

First published
2005
OL Work ID
OL15118251W

Subjects

MethodologyPublic relationsResearchQualitative researchMarketing researchCorporations

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Book data from Open Library. Cover images courtesy of Open Library.