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Global marketing managementGlobal marketing management

Global marketing management1989

Bodo Schlegelmilch, Warren J. Keegan

Details

First published
1989
OL Work ID
OL1900364W

Subjects

Export marketingManagementCase studiesInternationales MarketingInternationale marketingMarketingInternational economic relationsInternational business enterprises

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Book data from Open Library. Cover images courtesy of Open Library.