The business of changing the world2007

"In The Business of Changing the World, Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time, revealing how any company can start their own program and reap enormous benefits." "This collection of testimonies brings to light the need for community giving, the challenges of implementing a philanthropic initiative, and the qualities, CEOs must posses in order to make their programs a success. Most important, it highlights the tremendous rewards society and businesses stand to earn."--Jacket.