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Managing Customer Experience and Relationships

Managing Customer Experience and Relationships

Philip Kotler, Don Peppers, Martha Rogers

Details

OL Work ID
OL21592311W

Subjects

Customer relations, managementMarketingInformation storage and retrieval systems, marketingCustomer relationsManagementConsumers' preferencesRelationship marketingInformation storage and retrieval systems

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Book data from Open Library. Cover images courtesy of Open Library.