The 200-MPH Billboard

"A seasoned sports and business reporter for the "Wall Street Journal" demystifies the economics and politics behind NASCAR sponsorship and explains how NASCAR grew from its provincial roots to become a big business of international proportions. A seasoned sports and business reporter for the "Wall Street Journal" demystifies the economics and politics behind NASCAR sponsorship and explains how NASCAR grew from its provincial roots to become a big business of international proportions" -- Publisher description.