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The Search How Google And Its Rivals Rewrote The Rules Of Business And Transformed Our CultureThe Search How Google And Its Rivals Rewrote The Rules Of Business And Transformed Our Culture

The Search How Google And Its Rivals Rewrote The Rules Of Business And Transformed Our Culture

John Battelle

About this book

This book "offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest." -- book jacket.

Details

OL Work ID
OL17584321W

Subjects

Internet industryWeb search enginesInternet searchingInformation societyGoogle (Firm)Google

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HardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.