The age of persuasion

The age of persuasion
About this book
Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.
Details
- OL Work ID
- OL18687680W
Subjects
Social aspectsMarketingMass media and culturePersuasion (Psychology)AdvertisingMarketing, social aspects