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The age of persuasionThe age of persuasion

The age of persuasion

Terry O'Reilly

About this book

Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.

Details

OL Work ID
OL18687680W

Subjects

Social aspectsMarketingMass media and culturePersuasion (Psychology)AdvertisingMarketing, social aspects

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Book data from Open Library. Cover images courtesy of Open Library.