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International business handbookInternational business handbook

International business handbook

V. H. Kirpalani

About this book

Informs about global trends, different regions and their consumer cultures and business customs, methods of entry and global strategies. Emphasizes new concept of global marketing.

Details

OL Work ID
OL18175655W

Subjects

Internationale handelFallstudiensammlungCommerce internationalWeltwirtschaftCase studiesInternational tradeWelthandelAufsatzsammlungAu©enhandelEtudes de Cas

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Book data from Open Library. Cover images courtesy of Open Library.