International business handbook

International business handbook
About this book
Informs about global trends, different regions and their consumer cultures and business customs, methods of entry and global strategies. Emphasizes new concept of global marketing.
Details
- OL Work ID
- OL18175655W
Subjects
Internationale handelFallstudiensammlungCommerce internationalWeltwirtschaftCase studiesInternational tradeWelthandelAufsatzsammlungAu©enhandelEtudes de Cas