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Strategic marketing for health care organizationsStrategic marketing for health care organizations

Strategic marketing for health care organizations2008

building a customer-driven health system

Philip Kotler

Details

First published
2008
OL Work ID
OL1807489W

Subjects

Consumer satisfactionMarketingMarketing of Health ServicesMedical careMethodsMedical care, marketingSocial serviceHealth services administrationConsumer SatisfactionConsumer Behavior

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