Globalizing sport
Globalizing sport2010
About this book
It is easy to think of sport as "fun and games," yet it has become a worldwide industry of major proportions and consequences. Interconnections among countries, sports organizations, teams, agents, schools, and media have brought changes that could hardly be imagined two generations ago. George Sage invites readers into a deeper understanding of the global dynamics of sports-not only of competitions but of the big businesses of money, media coverage, athletic apparel, and more. He shows how phenomena such as migration, labor, commerce, and politics affect the athletes and the fans, continually reshaping the business and experience of sports.
Details
- First published
- 2010
- OL Work ID
- OL15443858W
Subjects
Sociological aspectsSports and globalizationSportsGlobalizationSports, social aspectsPolitical aspectsEconomic aspectsMarketingSports sponsorshipMass media and sportsSports administrationSports et mondialisationAspect sociologiqueAspect politiqueAspect économiqueParrainage sportifMédias et sportsGestion