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Electronic Word of Mouth As a Promotional TechniqueElectronic Word of Mouth As a Promotional Technique

Electronic Word of Mouth As a Promotional Technique

Juran Kim, Shu-Chuan Chu, Taylor, Charles R.

Details

OL Work ID
OL21693782W

Subjects

Internet marketingAdvertising

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Book data from Open Library. Cover images courtesy of Open Library.