Co-Opetition
Co-Opetition1996
About this book
A business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary. Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.
Details
- First published
- 1996
- OL Work ID
- OL13538117W
Subjects
CompetitionCooperationGame theoryStrategic planningCompetitive BehaviorCooperative BehaviorEconomic CompetitionPlanning TechniquesKooperationUnternehmenskooperationWettbewerbSpieltheorieMarketing