Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Defining and relating price, perceived quality, and perceived value

Defining and relating price, perceived quality, and perceived value1987

Valarie A Zeithaml

Details

First published
1987
OL Work ID
OL11020688W

Subjects

Marketing researchPricingConsumersResearch

Find this book

GoodreadsOpen Library
Book data from Open Library. Cover images courtesy of Open Library.