Electronic Word of Mouth (eWOM) in the Marketing Context
Electronic Word of Mouth (eWOM) in the Marketing Context
Elvira Ismagilova, Emma Slade, Yogesh K. Dwivedi, Michael D. Williams
Details
- OL Work ID
- OL38055630W
Elvira Ismagilova, Emma Slade, Yogesh K. Dwivedi, Michael D. Williams