Social marketing
Social marketing1989
About this book
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.
Details
- First published
- 1989
- OL Work ID
- OL1807510W
Subjects
Social marketingBehavior modificationMarketingMarketing socialSoziomarketingCampagnes publicitairesGedragsveranderingSocial ChangeBehavior TherapyAspect socialOpinion publiqueWerbekampagneAssociations sans but lucratifSozialverhaltenMarketing of Health Services