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Belching Out the DevilBelching Out the Devil

Belching Out the Devil

Global Adventures with Coca-Cola

Mark Thomas

4.0(1)on Hardcover

About this book

A dangerously entertaining trip with Mark Thomas in search of the real story behind Coca-ColaCoca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space.From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola's iconic advertising campaigns don't stretch to mentioning: child labourers in the sugar cane fields of El Salvador, a Colombian deliveryman threatened with death by vigilantes simply for joining a trade union, and many other stories.Provocative, funny and stirring, Belching Out the Devil uncovers the truth behind one of the planet's biggest brands.

Details

OL Work ID
OL14961191W

Subjects

Current EventsMedia StudiesNonfictionSoft drink industrySocial responsibility of businessAdvertising, carbonated beveragesCoca-cola companyAdvertisingCarbonated beveragesCoca-Cola Company

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HardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.