Living the Brand
Living the Brand2001
About this book
Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions." This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand.
Details
- First published
- 2001
- OL Work ID
- OL2657086W
Subjects
Business namesBrand name productsEntreprisesBusinessPersonnelImageManagementNonfictionProduits de marqueCorporate imageParticipation à la gestionEmployee participationManagement, employee participationCorporate brand namesRaison socialeMarques de commerceMerkenHandelsmerken