Reaching Audiences

"Distributors play a vital role in getting films to audiences. Their acquisition policies, promotional practices and level of resources determine what is available, shaping the very nature of our film culture. Reaching Audiences is centrally concerned with the distribution practices that have been developed to counter Hollywood's traditional dominance of the marketplace, and ensure audiences have access to a more diverse moving image culture. Through a series of cases studies, the book tracks the inventive distribution and exhibition initiatives developed over the last 40 years by an array of small companies on the periphery of the beleaguered UK film industry. That their practices are now being replicated by a new generation of digital distributors demonstrates that, while the digital 'revolution' has rendered those practices far easier to undertake and hugely increased their scope, the key issues in securing a more diverse moving image culture are not technological. Although largely invisible to outsiders, the importance of distributors and distribution networks are widely recognized with the industry, and Reaching Audiences is a key contribution to our understanding of the role they both do and can play"--Back cover.