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Praxisorientiertes Business-to-Business-MarketingPraxisorientiertes Business-to-Business-Marketing

Praxisorientiertes Business-to-Business-Marketing

Harald Kindermann, Thomas Werani, Kurt Gaubinger

Details

OL Work ID
OL16922249W

Subjects

ManagementBeziehungsmarketingLieferanten-Kunden-BeziehungDeutschlandIndustrial marketingMarketingpolitikCase studiesControllingBusiness-to-Business-MarketingBeschaffung

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Book data from Open Library. Cover images courtesy of Open Library.