Trust
About this book
Entrepreneurs in developing countries who assume they will have the same legal, governmental, and institutional protections as their counterparts in the West will fail. To succeed, they need to build trust within the existing structures--and this book shows how it's done.
Details
- OL Work ID
- OL19751811W
Subjects
Social responsibility of businessTrustCustomer relationsConsumersEntrepreneurshipTrusts and trusteesDeveloping countries, economic conditionsBUSINESS & ECONOMICSEconomicsGeneral