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Wired MarketingWired Marketing

Wired Marketing

Glenn Hardaker, Gary Graham

About this book

Provides a mix of strategic and technical knowledge designed primarily for students on marketing-related courses. This book focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web.

Details

OL Work ID
OL25081080W

Subjects

Internet marketingMarketing sur InternetE-commerceMarketingInternet

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.