Wired Marketing

Wired Marketing
About this book
Provides a mix of strategic and technical knowledge designed primarily for students on marketing-related courses. This book focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web.
Details
- OL Work ID
- OL25081080W
Subjects
Internet marketingMarketing sur InternetE-commerceMarketingInternet