Communications media in the information society1996

Communications Media in the Information Society introduces you to mass media as they were and as they will be on tomorrow's information superhighway. Straubhaar and LaRose explore mass media and advanced information technology, helping you grasp the knowledge base, skills, and perspective that cut across the industries. With a balance of behavioral and critical perspectives, they encourage you to consider the effects and implications of the media as they evolve, ultimately preparing you to thrive in a new communications environment.