Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity2018
Diana Ingenhoff, Alexander Buhmann, Spiro Kiousis, Candace White
Details
- First published
- 2018
- OL Work ID
- OL25225599W
Subjects
National characteristicsMarketing