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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity2018

Diana Ingenhoff, Alexander Buhmann, Spiro Kiousis, Candace White

4.0(2)on Goodreads

Details

First published
2018
OL Work ID
OL25225599W

Subjects

National characteristicsMarketing

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Book data from Open Library. Cover images courtesy of Open Library.