About this book
Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.
Details
- OL Work ID
- OL19972480W
Subjects
Motion picture industryMass media and cultureMusic tradeCelebritiesMass mediaMass media, economic aspectsEconomic aspectsMassenmedienMedienwirtschaftBlockbusterShowbusinessFilmwirtschaftMusikwirtschaftSportwirtschaft