The Complete Idiot's Guide to Target Marketing

Twenty-first century tools and tactics to get the word out.You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn:Five easy steps to identify the most lucrative niche marketsTech-savvy tips on using online surveys and other e-tools to identify your customers' needsPowerful pointers on viral marketing, blogging, webinars, and other web marketing ideasHighly-effective and low-budget advertising strategies and customer retention techniques