Nudge
Nudge
Improving Decisions About Health, Wealth, and Happiness
About this book
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
Details
- OL Work ID
- OL3936258W
Subjects
BusinessChoice (Psychology)Consumer behaviorDecision makingEconomic aspectsEconomic aspects of Choice (Psychology)EconomicsNonfictionPsychological aspectsPsychological aspects of Decision makingPsychological aspects of EconomicsautonomydecisionsinteractionspsychologyEconomics, psychological aspectsnyt:paperback-nonfiction=2009-05-24New York Times bestseller