After sixty

After sixty
About this book
Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.
Details
- OL Work ID
- OL19406021W
Subjects
MarketingConsumer behaviorMarket segmentationOlder consumersBaby boom generation