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After sixtyAfter sixty

After sixty

Leslie M. Harris

About this book

Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.

Details

OL Work ID
OL19406021W

Subjects

MarketingConsumer behaviorMarket segmentationOlder consumersBaby boom generation

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.