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ChaoticsChaotics

Chaotics2009

the business of managing and marketing in the age of turbulence

Philip Kotler

About this book

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses:detect sources of turbulenceprepare scenariospredict resulting vulnerabilities and opportunitiesdevelop responses to ensure long-term resilience and successavoid risk while advancing the interests of the companybuild flexibility into the balance sheetprice strategicallyadjust products to meet new customer valuesand moreComplete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

Details

First published
2009
OL Work ID
OL1807452W

Subjects

MarketingGlobalizationManagementBusiness cyclesBusinessNonfictionDramaSurvival after airplane accidents, shipwrecksDeathAircraft accidents

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HardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.