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The customer revolutionThe customer revolution

The customer revolution

Patricia B. Seybold, Ronni T. Marshak

About this book

Focuses on the customer as the driving force behind the Internet economy and explains how customer loyalty and satisfaction can affect business success.

Details

OL Work ID
OL24820705W

Subjects

Industrial managementProduct managementBrand name productsTechnological innovationsManagementConsumersConsumentengedragE-commerceConsumentenonderzoekKlantgerichtheidCustomer servicesIndustrial management, united statesTechnological innovations, united states

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Book data from Open Library. Cover images courtesy of Open Library.