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Feng chao xing xiao

Feng chao xing xiao

Jonah Berger

About this book

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Details

OL Work ID
OL20019154W

Subjects

PopularityEconomic aspectsConsumer behaviorNew products

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.