Advertising and integrated brand promotion
Advertising and integrated brand promotion2003
Richard J. Semenik, Thomas O'Guinn, Chris Allen, Thomas C O'Guinn
Details
- First published
- 2003
- OL Work ID
- OL12028763W
Subjects
Advertising media planningAdvertisingBusiness & EconomicsBusiness / Economics / FinanceBusiness/EconomicsAdvertising & PromotionBusiness & Economics / Advertising & PromotionBusiness Communication - GeneralMerkenMarketingReclamePlans médiasAdvertising campaignsBranding (Marketing)Communication in marketing