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Psychology of Advertising

Psychology of Advertising2010

Bob M. Fennis, Wolfgang Stroebe

4.0(55)on Goodreads

Details

First published
2010
OL Work ID
OL21100176W

Subjects

AdvertisingPsychological aspectsConsumersAttitudesPublicitéAspect psychologiqueConsommateursPSYCHOLOGY / GeneralPSYCHOLOGY / Applied Psychology

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Book data from Open Library. Cover images courtesy of Open Library.