Brand New China
About this book
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
Details
- First published
- 2008
- OL Work ID
- OL3240945W
Subjects
MarketingBrand name productsAdvertisingMass media, chinaChina, commerceReclameMerknamenAdvertising--chinaMarketing--chinaBrand name products--chinaHf5813.c5 w37 2008659.10951