Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Managing your customers as investmentsManaging your customers as investments

Managing your customers as investments

the strategic value of customers in the long run

Sunil Gupta

Details

OL Work ID
OL4825197W

Subjects

ConsumersConsumers' preferencesCustomer relationsManagementRelationship marketingMarketing

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.