Music, markets and consumption
Music, markets and consumption
About this book
A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.
Details
- ISBN-13
- 9781908999535
- OL Work ID
- OL20548097W
Subjects
Sound recordingsMarketingPopular musicMusic tradeMuziekindustrieBranding (Marketing)Consumers