The development of scientific marketing in the twentieth century
The development of scientific marketing in the twentieth century
About this book
The global pharmaceutical industry is currently estimated to be worth 1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Details
- OL Work ID
- OL23394511W
Subjects
MarketingHistoryDrug IndustryDrugs, marketingPharmaceutical industryDrugsMarketing researchHistory, 20th CenturyArzneimittelWerbungArzneimittelmarktPharmazeutische Industrie