Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Blue ocean shiftBlue ocean shift

Blue ocean shift

W. Chan Kim

About this book

The essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne.

Details

OL Work ID
OL19730990W

Subjects

Market segmentationNew products

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.