Has beanz?
Has beanz?
About this book
Examines the Heinz label in an uncertain future. Includes interviews with Tony O'Reilly, Heinz chairman and CEO, and others. Explores efforts of marketing agency J. Walter Thompson. Also explores relationship between Heinz and Weight Watchers, which is owned by Heinz.
Details
- OL Work ID
- OL34723673W
Subjects
Brand name productsMarketingConsumersAttitudesConsumers' preferencesH.J. Heinz CompanyWeight Watchers International