Qualitative Methods for Marketplace Research

Qualitative Methods for Marketplace Research
About this book
The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.
Details
- OL Work ID
- OL5743312W
Subjects
RechercheKwalitatieve methodenMarktonderzoekMarketing researchMéthodologieMarketingMethodology