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Qualitative Methods for Marketplace ResearchQualitative Methods for Marketplace Research

Qualitative Methods for Marketplace Research

Shay Sayre

About this book

The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.

Details

OL Work ID
OL5743312W

Subjects

RechercheKwalitatieve methodenMarktonderzoekMarketing researchMéthodologieMarketingMethodology

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Book data from Open Library. Cover images courtesy of Open Library.