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Global marketing strategiesGlobal marketing strategies

Global marketing strategies1992

Jean-Pierre Jeannet

About this book

xxi, 613 pages : 24 cm

Details

First published
1992
OL Work ID
OL2768696W

Subjects

Export marketingManagementInternational business enterprisesCase studiesInternationale marketingStrategisch managementMarchés d'exportationManuels d'enseignementCas, Études deExport marketing -- ManagementExport marketing -- Management -- Case studies

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.