About this book

"Today, designers in all cultures are concerned with the question of how to promote global understanding while maintaining the diversity of languages and writing systems. Ruedi Baur and his research team investigate and analyze visual graphics from different cultures and identify their specific principles of representation. The research was preceded by a comprehensive case study on the coexistence of Chinese and Latin, and Arabic and Latin script. Starting from the question of the conditions for the coexistence of different writing systems, this study extends intercultural visual communication to include knowledge graphics. The publication provides the knowledge and skills necesary to develop an appropriate, differentiated design for the global context"--Page 4 of cover.