Psychology of Risk

Psychology of Risk
About this book
This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?
Details
- OL Work ID
- OL21077179W
Subjects
Human behaviorRisk-taking (Psychology)Social aspects