The future of global business

Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen

About this book

In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --

Details

ISBN-13: 9780415800945
OL Work ID: OL16527457W

Subjects

International business enterprisesExport marketingInternational tradeInternational financeGlobalizationEntreprises multinationalesCommerce internationalBUSINESS & ECONOMICSIndustriesGeneral

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