Managing in the marketspace
Managing in the marketspace
About this book
The core of business activity - the process of creating and extracting value - is increasingly shifting from the traditional realm of the physically defined or reality-based, marketplaces to another quite different realm. It is different because it is defined by information. We call it the "marketspace."
Details
- OL Work ID
- OL39520274W
Subjects
World Wide WebEconomic aspectCable television advertisingElectronic commerceEconomic aspectsTechnological innovations