Identity-Based Brand Management

Identity-Based Brand Management
Nicola-Maria Riley, Michael Schade, Tilo Halaszovich, Christoph Burmann
About this book
1 online resource (x, 313 pages)
Details
- OL Work ID
- OL20737796W
Subjects
Product managementBrand name products -- ManagementBranding (Marketing)BusinessMarketingProduits de marque -- GestionStratégie de marqueAffairesbrandingbusinesses (business enterprises)Brand name productsManagement