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Identity-Based Brand ManagementIdentity-Based Brand Management

Identity-Based Brand Management

Nicola-Maria Riley, Michael Schade, Tilo Halaszovich, Christoph Burmann

About this book

1 online resource (x, 313 pages)

Details

OL Work ID
OL20737796W

Subjects

Product managementBrand name products -- ManagementBranding (Marketing)BusinessMarketingProduits de marque -- GestionStratégie de marqueAffairesbrandingbusinesses (business enterprises)Brand name productsManagement

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Book data from Open Library. Cover images courtesy of Open Library.