Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Dictionary of Advertising and Marketing ConceptsDictionary of Advertising and Marketing Concepts

Dictionary of Advertising and Marketing Concepts

Arthur Asa Berger, Fred S. Goldberg

Details

OL Work ID
OL21258720W

Subjects

Marketing, dictionariesAdvertising, dictionariesAdvertisingDictionariesMarketingBUSINESS & ECONOMICSAdvertising & PromotionGeneralLANGUAGE ARTS & DISCIPLINESCommunication StudiesIndustrial ManagementManagement ScienceOrganizational BehaviorWerbungBUSINESS & ECONOMICS / Advertising & PromotionBUSINESS & ECONOMICS / Marketing / GeneralLANGUAGE ARTS & DISCIPLINES / Communication Studies

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.