Corporate reputation and competitiveness
Corporate reputation and competitiveness2002
Details
- First published
- 2002
- Pages
- 296
- ISBN-13
- 9780415287432
- OL Work ID
- OL3396894W
Subjects
Brand name productsManagementCorporate imagePublic relationsCorporationsCompetitionBUSINESS & ECONOMICSEntreprisesStrategisches ManagementOpinion publiqueConcurrentieRelations publiquesCorporate identityPolitique de l'informationCompétitivitéWettbewerbsfähigkeitStrategisch managementUnternehmen