La vie en rosé

"In Jamie Ivey's sequel to Extremely Pale Rose, he and his wife Tanya attempt what seems the impossible - running a successful rose bar in France." "French friends laugh heartily and say it's the silliest idea they've ever heard! Why, the customers for bars are mostly men and rose is seen as a women's drink; not to mention, it's a seasonal drink and their trade will vanish come September! Then as if that wasn't enough, bars make their money from food; rose isn't meant to accompany food. It's flat-out preposterous. But the couple looks at the entire scheme through rose-tinted glasses, and the idea proves irresistible. In spite of everything, rose sales are booming in France and the sales of reds and whites have grown stagnant. If they can just find that perfect bar in a pretty square, and chalk up a daily selection of different roses, the bar could be a great success." "In a charmingly misguided journey that takes Jamie and Tanya from Aix to Uzes and from Cannes to Juan Les Pins, they visit some of the eccentric yet wise vingerons from their previous journey and discover what the French attitude to rose really is. Are gnarled old men discarding their pastis and sipping pale rose? Is it just a myth that the French don't drink rose with food? Are the young the real reason for booming sales? Before they know it, they have found the perfect bar hidden in the hills of the Luberon, and will do it up over the winter months."--Jacket