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Costing the EarthCosting the Earth

Costing the Earth1991

Frances Cairncross

About this book

In Costing the Earth, Frances Cairncross shows the ways in which government can and must create the right conditions for businesses to develop environmentally sound practices and products. Covering issues such as water pollution, the greenhouse effect, and the destruction of the rain forests in a global context, the author shows how governments can design environmental policies that spur industry to innovate. Using economically based arguments, she demonstrates how the needs of industry must go hand in hand with those of ecology.

Details

First published
1991
OL Work ID
OL2668713W

Subjects

Aspectos socialesMercadotecnia ecológicaMarketingResponsabilidad social de los negociosGreen marketingSocial aspectsPolítica ambientalEnvironmental policySocial responsibility of businessSocial aspects of MarketingMercadotecniaMarketing, social aspectsEnvironmental protectionInternational cooperationPolitical aspectsEconomic aspects

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Book data from Open Library. Cover images courtesy of Open Library.