The cheat code

"Twenty-something entrepreneur Brian Wong believes that most people--even the smartest and most creative people--have a tendency to follow a script; to do things the way others do them simply because that way works. Yet in that fact, he says, comes great opportunity; it means that each of us can stand out by going off script and doing things just a little differently from everyone else. In this short, breezy, and easily digestible book, he shares 70 bite-sized (1-2 pages), super simple, almost invisible short-cuts--or "cheats" (a term inspired from the world of gaming)--entrepreneurs and creatives of all stripes can use to get a leg up on the competition, garner attention for our ideas and pitches, and boost our careers and our businesses in the blink of an eye"--